A non-stick coating added to Tefal’s pans prevents food from sticking to it, improving cleaning and cooking time. To raise awareness of the technology and the benefits it can give the user, a campaign involving press, outdoor and TV was created. Two press ads with the headline sliding off of the pan promote the non-stick ability, with the outdoor ad showing people playing curling, with the pan imitating the sheet or ice surface used in curling. A fun TV ad with dancing egg, bacon, and sausage on ice completes the lineup.